Who are we?

WineWorks Studio was established by Claudia Pritchard and Jo Wehring, who bring more than 50 years’ combined experience across the UK drinks industry and 19 years working together as a team.

Having started their careers within specialist retail, Jo and Claudia understand the commercial landscape from multiple perspectives; from independent producers and boutique labels to international organisations, generic marketing bodies and established global brands.

Their experience spans PR, marketing, events and communications across both trade and consumer audiences, with long-standing relationships throughout the drinks industry, media sector and wider hospitality landscape.

Over the years, they have developed and delivered campaigns, events and communication strategies that connect brands with journalists, buyers, retailers, sommeliers, influencers and consumers in meaningful and commercially effective ways.

Known for their collaborative approach, strategic thinking and attention to detail, Jo and Claudia work closely with clients to create thoughtful, impactful communications that build brands, strengthen reputations and create lasting industry relationships.